When you start a business online, you will need traffic. For those who already know, getting traffic is getting site visitors. Traffic that converts into sales is critical to your success.
If you aren’t sure how to attract new customers, or you’re new to the marketing world online, you’re not alone. Many people set up websites today and aren’t sure how they are going to see their first sale, let alone their 100th sale.
To offset that, the following marketing approaches will help you gain momentum online, especially if you are starting your own business today.
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Pay for Advertising (PPC)
The first way to make sure that you get new customers is through PPC advertising. There are several companies that provide this service, and it’s one of the best solutions online. PPC stands for pay per click, and it’s a form of advertising that doesn’t cost you anything up front. You only pay when someone clicks on you ad.
This form of marketing is good because you get to decide when someone sees your ad based on keywords and phrases.
If you’re selling shoes, and someone is looking for the brand you sell, you can bid on advertising as low as 5 cents, and that person will click your ad. You will be charged 5 cents, and they’ll hit your page and hopefully buy the shoes, simple as that.
The biggest search engines online Google and Bing offer this service, and it can usher in hundreds of thousands of hits to your site.
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Work with SEO
SEO stands for search engine optimization. It’s a form of marketing that doesn’t cost you anything to learn or implement. However, if you need help there are services that can assist you.
This practice communicates to search engines that your website is relevant, has been updated, and is worth ranking higher than others online. It involves simple code, content updates, and backlinks from authority websites that are in your niche.
The only downside is that this takes up to 6 months to see results.
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Advertise on Podcasts
One way you can get a lot of attention to your business is through sponsoring podcasts. Podcasts are larger than ever, and can communicate your business and ad to millions of people.
The cost of this varies, but just like radio spots, you can buy time during a broadcast and bring about a lot of attention to what you’re doing and selling. You can even provide a coupon code for the listeners of the podcast as an incentive for people to purchase something from you.
